easyjet stakeholder mapping

Explains that suppliers don't have suppliers, but do receive donations and want keith's rescue dogs to use these donations to their advantage and to help the dogs in their care to receive a better life. It also involves picking and deciding the best communication techniques throughout the groups and how to involve them to their optimum level. why did loretta devine leave a different world. Stakeholder analysis is the systematic identification, evaluation, and prioritization of everyone who can influence, or has an interest in, a project, program or business. The detailed complete set of references are available on request in the 'Complete report' on purchase. (2011) uses the bar calculation to determine the cost of agreeing to the offer of the other side over the costs of disagreeing with offer. In the recent past, the airline has been carrying out an evaluation regarding its fleet. Click on the link below to read more.--> We have a clear focus on building strong relationships with customers to create more sustainable, long-term revenues leveraging quality, innovation and digital. 26 September. Explains that most union employees cannot be fired without "just cause." Explains that employees are willing to work for free, but they want to be treated with respect as if they were paid employees. the increased passenger traffic is a result of lower fares and fair macroeconomic conditions. This is IvyPanda's free database of academic paper samples. Low-cost airline is a passenger carrier, which offers travelling service at relatively affordable and competitive rates as compared to other airlines (full service or . easyJet holidays will continually optimise yields on packages sold, whilst developing the cities proposition allowing easyJet holidays to reduce the cyclical disparity of a traditional tour operator. easyJet aims to deliver a seamless and digitally enabled customer journey at every stage and is continuously working to enhance the customer experience. Explains that the airline industry is impacted by current market trends, and externalities. Home; About. Explains that the airline industry is influenced by the elasticity of demand, externalities, wage inequality, monetary policies, and fiscal policies. they would also want the company to do well profitably. easyJet is one of the largest airlines in the world, with 308 aircraft, operating 927 routes across 34 . Define your stakeholders. During the financial year 2007/2008, this company recorded a profit of 2.3 million pounds. . Opines that owners would want easyjet's demand to increase, as this would mean lots of plane tickets would be sold as they're in demand. One of the responsible actions that EasyJet has undertaken includes signing an agreement with the European airframer Airbus, to cooperate in a joint research project on the feasibility of the hybrid and electric-powered aircrafts. We utilize security vendors that protect and Every business has stakeholders involved. Currently, I work at easyJet as a Technology Manager of the PSS system (CRS and DCS). Fourth is the dependability, which is the ability to ensure that the stated services are delivered in accordance with the promises which have been made to the customers. This increased competition and consequently more people began using air travel as their preferred mode of travel. The classic airline model consists of First Class, Business Class and Economy, and the demographics that make up the classes have both similarities and differences to the other classes. An almost-universal characteristic of air travel is that customers do not fly for the sake of flying; the destination is the important element and the travel is a by-product, a means-to-an-end that involves the necessity of an aircraft that gets the customer from point A to point B. There are unions in almost every conventional business. Thankfully, travel restrictions are now lifting across Europe, and airlines are restarting their operations from virtually zero. As an airline, EasyJet seems to be well placed in the kinds of services and products it is providing (Ahlstrom & Garry 2009). Many stakeholder mapping models use charts to . (2020, September 26). . Cuts down my effort to surf through heaps of redundant data.-Alexandra MookiMajor in Business Administration, Carnegie Mellon University, This website has an amazing support team. Modern aircraft fleet with unparalleled network. Explains keith's rescue dogs' aims are to help the welfare of unwanted and abandoned dogs, re-home as many dogs as they can, and educate people on the correct care and treatment of dogs. the risk free rate is typical given the current economy and market risk premium. The airline industry has long attempted to segment the air travel market in order to effectively target its constituents. Explains that a single monopoly is one organization that holds 100% of the market share. To make the connections and associations between stakeholders tangible by visualising them. * By clicking on "Buy Now" you agree to accept our ", On purchase the EasyJet Plc SWOT & PESTLE Analysis PDF report will reach you. That is in the event that the political and legal environment does not sustain the plans. Explains that first class attracts high-income earners who are concerned with a high level of service and enjoy an air of exclusivity. The concept of easyJet is based on the belief that demands for short-haul air . Changing priorities for consumers to drive ancillary revenues, 1. The way in which the organization secures, deploys and utilizes its resources will determine the extent to which it can successfully pursue specific performance objectives. Because the reasons can differ greatly in the motivations for a customer wanting to fly, it can be difficult to divide the market into discrete segments, that is, there is always going to be overlap in the preferences and characteristics of any given segment. Stakeholder analysis is a way to get help from key project players. Explains that the longer the strike, the more costly it is for both parties. Pembahasan stakeholders mapping perlu dipahami agar dapat memudahkan analis kebijakan dalam memperoleh gambaran aktor-aktor beserta kepentingannya yang perlu diakomodasi. Thus, it is the responsibility of this company to work on establishing the right strategies which will work to ensure that EasyJet remains to be considered as an airline of choice in Europe when it comes to short routes (Eichenberger 1996; Ferrell, Hirt & Linda 2006). Easy jets efficient ground operations enable it to achieve extra rotations on the high frequency routes, maximizing the utilization of aircraft. The increase in Air Passenger Duty Tax and landing charge increases also affect the company and so therefore affect customers. easyJet will maintain its advantageous cost position through continued cost action. Secondly, the airline has a good market share in Europe. EasyGroup Holdings Ltd, the investment vehicle of the airline's founder, Greek-Cypriot businessman . Do you want us to design a market survey or write a market research report as per your specific requirements? This is based on the mission statement which informs the mode of operation of the airline (Jones 2005 ). Stakeholders are individuals, teams, agencies, and partner organisations. The company strives to provide the best value by efficiency from all the functioning programmes across operations. Explains that this british airways site was used to compare low-cost airlines to international high-quality airlines. It has reinforced its position in short-haul travel aviation increasing its market share from 6.5% to 7.6%. In 2005, the company had transported over 29 million passengers. easyJet has refined its strategy to drive our purpose of making low-cost travel easy. Explains ba's workplace strategy integrates corporate responsibility principles throughout the organization. they want an affordable price for the flight and in-flight products, as well as a safe, smooth journey. These monopolies denied other interested stakeholders from actively taking part in the industry. Better Essays. Additional ESG information - Financial Year 2021, Directors' interests and substantial interests. These services are on a low cost basis. Quality is the ability which is characterized by being in a position of ensuring that one gets a certain specification without any problems. "Easyjet stakeholder mapping" Essays and Research Papers. This implies that the company operates based on the international rates which may at times have a negative implication on the low fares (Bartholomew 2009). The plans are underway to increase the fleet of this airline. employers or management may lose a large sum of profit because of the inoperative production. easyJet is confident that through its strategy it will deliver sustainable growth and returns for shareholders. A SWOT and PESTEL Analysis of EasyJet. The company has invested in the efficient use of airports. The decisions and actions which are taken within the operations of EasyJet have a direct impact on the fundamentals which form the basis of this company. Explains that the bargaining attitude ratio affects the length of a strike, as each party wants to settle when the results are compatible with or complement their expectations. In this case, strategy in this industry is about the approaches the companies in this industry seek to survive and prosper within its environment over the long term (Anderson 2011). If they don't cut flight costs then they may lose the demand to rival budget airlines. Thomas Reynaert, Managing Director, Airlines for Europe (A4E) Thomas Reynaert, Managing Director, Airlines for Europe (A4E) "It's an unprecedented crisis that in many ways has shaken our industry to its core. As an airline, EasyJet has skilled and motivated workforce which ensure that the travellers are able to enjoy quality services. The threat which faces this airline is the availability of substitutes. Explains that airlines combine their income and inventory costs to establish ticket prices. Explains that the employer association wants to help between the negotiations between easyjet and the trade union. monopolies are not absolute; they are constrained by competing. Key stakeholders of British Airways include customers, employees, those who have invested in BA by buying shares of the business as well as corporate organizations. The SWOT Analysis for EasyJet Plc is presented below in a matrix followed by detailed analysis: Strengths. Sort By: Satisfactory Essays. September 26, 2020. https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/. Stakeholder groups will vary enormously according to the nature of the business. 3. This report contains the table contents only. Essentially most passengers have discovered EasyJet airlines through its reputation for low fares (Jones 2005 ). Some Key Publics/Stakeholders for BP (British Petroleum) 500 Words; 2 Pages; Some Key Publics/Stakeholders for BP (British Petroleum) . There are no assigned seats, no meal, no movies and no first class travel on its flights. Competition is stiffening in the airline sector. Copyright 2023. Use Creately's easy online diagram editor to edit this diagram, collaborate with others and export results to multiple image formats. The project will be based on the various packages essential for making the next-generation, sustainable aircrafts suitable for usage in commercial sector by identifying and solving the technical glitches or challenges and requirements of the green aircrafts. Passengers have confidence in the airlines security measures. Opines that local and national communities would want easyjet to help the local community by creating more jobs and gain the town more of a name for themselves and not make too much noise, air or any pollution. Few airlines in Europe have lower fares. This report is shared in order to give you an idea of what the complete Subsidiaries, Partnerships and Collaborations Report will cover after purchase. We participated in last year's project with the SBTi, WWF, the International Council on Clean . Forces model to analyze the competitive environment for easyJet. A public sector contractor, for example, might list central or local government as a primary, rather than a secondary stakeholder. This is especially critical when you need to: Design new products . This has been clearly captured in the vision and the mission statement of this company. EasyJets ability to offer point to point travel means that it does not have to worry about onward connections for passengers and their baggage, further simplifying its operations. In addition, this company operates on 100 airports all over Europe and carried 51.9 million passengers in 2008. This method is incorporated into a strategy map that will form the basis for the development of a balanced scorecard later on. The Company operates approximately 927 routes with 308 aircrafts in 34 countries and 153 airports. Subsidiaries, Partnerships and Collaborations Report. In order to manage stakeholders effectively it is important to understand the needs and interests of each, including: * Their goals * Past reactions * Expected behavior * The likely impact the project . Explains that perfect competition is a very rare type of market and negates the impact any one buyer or seller could have on the market price. "Easyjet stakeholder mapping" Essays and Research Papers. Analyzes how the demand for jet fuel strains the supply system in volusia county. Strong operational efficiency leading to a low-cost model: To remain unmatched as a low-cost service provider, EasyJet has continuously invested in its networks core strengths, building a higher operational resilience along with providing the best customer experience. In case you want this report emailed straight into your email inbox, kindly share your details below. Explains that corporate governance refers to the set of systems, principles, and processes by which a company is governed. This enables the airline to be in a position of financing the projects that it may be having. Need Strategic Analysis for this company? Compares the median weekly income of full-time wage and salary workers who were union members with non-union workers. You can easily edit this template using Creately. First choice brand and increasing customer loyalty: With its continuous efforts towards positioning its brand in the premium segment, EasyJet has surpassed all the previously-set scores attributed to the brand parameters including first choice brand and brand affinity across different markets. Easyjet Analysis. Due to the increased use of the internet, it is becoming more and more easier to book online. The expansion of the European union brings to the fore issues of increase in the airline destinations. easyJet is a British airline, headquartered in London Luton Airport. EasyJet airlines cuts costs through value pricing. This report is shared in order to give you an idea of what the complete Digital Marketing and Social Media Strategy Analysis Report will cover after purchase. business class is the most competitive among airlines and is seen most heavily marketed. This report is shared in order to give you an idea of what the complete VRIO Analysis Report will cover after purchase. Easyjet stakeholders Free Essays. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. its recent vow to become the world's first major airline to operate net-zero carbon flights has been received by stakeholders with much enthusiasm. For instance, in . They helped me with my custom research and delivered before time! Here, key stakeholders from across the industry share their thoughts on the impact of COVID-19 and the recovery actions needed. In addition, they also offer faster turnarounds as there are fewer air movements. Easyjet rejects takeover bid from rival Wizz Air and is. 4 min. The company has been strengthening its brand value by offering affordability, easy and enjoyable travel to both its customer segments, leisure and business. But the numerator is affected by various factors such as profitability of sales, assets turnover, and financial leverages. Figure 22: Balance scorecard (a) for . Explains that there are 5 golden rules that can be adopted for a best corporate governance practice which include ethics, align business goals, strategic management, organization & reporting. The global low cost airlines market was valued at $155.02 billion in 2016, and is projected to reach $440.46 billion by 2030, growing at a CAGR of 10.4% from 2022 to 2030. The following stakeholder mapping example explains the primary aspect needs to be considered for stakeholder analysis. 2. Easyjet was founded in 1995 by Sir Stelious Haji-Ioannou, it's a private limited company owned by Easy Group and it's also listed on the London Stock Exchange. Analyzes keen, strand, maignan, and mason's research on indirect taxes on international aviation. STEP 2: STAKEHOLDER ANALYSIS In the beginning of planning a Stakeholder engagement process, a Stakeholder Analysis needs to be carried out. student. One of the best things about easyJet is its refund policy. Many passengers have credited the management of this airline for such an ingenious venture and success in the past (Barnes 2008). In this case, the emerging leisure travellers are providing a strong opportunity for this airline. 2019 Ted Fund Donors (Figure 1.1) is a representation of some of the multifaceted relationships between BP and its publics/stakeholders. This has dented its ability to effectively compete in the European airline industry. Focus on seasonality improvements such as season contracts and bases. The power of suppliers is another aspect which is brought to the fore by the porters five forces. 2020. Local community and pressure groups. Anderson, D 2011, Organization Development:The Process of Leading Organizational Change, SAGE, London. Modern aircraft fleet with unparalleled network: EasyJet has established itself as one of the most prominent players in the industry with its exceptional services. Evaluate this claim drawing upon evidence from Chapter 8. of Book 1 Mapping psychology Memory is a subject that has been of much interest to psychologists for many years and various research has been carried out in aid of trying to understand how memory works. Effective use of digital and data tools to underpin growth and deepen customer relationships. Through such ventures, the airline will be in a better position of enacting principles and projects which will ensure that what is aimed at is achieved (Barnes 2008). Since the trading update, easyJet 's founder and largest shareholder, Sir Stelios Haji-Ioannou, has sold a small portion . Implementing any major strategic exercise requires insight and focus. This core business entails many aspects which include ticketing, marketing, planning and sales. Development and justification of an Easy Jet strategy map. You can use them for inspiration, an insight into a particular topic, a handy source of reference, or even just as a template of a certain type of paper. easyJet being a 100% direct sell service had main focus on the internet marketing. Currently, the airline industry faces certain threats. The company has undertaken several carbon-offset programs for lowering the presence of carbon and its equivalents in the atmosphere. That's too much for a short video. All Rights Reserved by Barakaat Consulting. But there have been issues where unions have been held responsible for creating problems and also been proven to be lobbying for interests of a few instead of the masses that they. Total revenue ( million) 2,362.8 1,797.2 31.5%. This can be attributed to the nature of economic trends plus the growing technological innovations. Explains that the valuation assumes a 20% increase in passenger traffic annually and 5% decrease in cost per passenger. individuals or groups with a vested interest in your product or project) and understanding their relationships with each other. Copyright 2023 Surperformance. Based on the performance indicators outlined in Easy Jet's yearly report, the Kaplan and Norton method is chosen to classify airline's strategies. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Purpose. Through the Stakeholder Analysis will be identified those groups and individuals that will ultimately affect or will be affected by the process and outputs of the project Inter Ventures. Also, the sustainable approach of the company in its day-to-day activities, which include offsetting carbon emissions, participating in development of green aircrafts, promoting modern fuel-efficient fleet family, helps the company to build a reputable brand image as well as acquire and retain customers. Our approach - Thomas Cook Group Thomas Cook Group consults with a wide range of stakeholders, individual and organisational, on sustainability matters. There are several business strategies which this company has been employing in order to achieve its objectives. Explains that strikes involve refusing to work, working at a slower pace, or engaging in other activities during working hours. Furthermore, a larger fleet will ensure that the airline has got an increase in seat capacity thus this will translate into increased revenue for the airline. It is based on the low-cost, no-frills model of the US carrier Southwest. Moreover, the company is also involved in research projects dealing with green or electric-powered aircrafts for a better technical future of the airlines with significant reduction in fuel consumption, and thereby, leading the European aviation industry towards net-zero carbon future. Reach thousands of academicians and corporates. Owing to all these factors, in 2019, the company has seen a 2% increase in the number of returning customers as compared to 2018. Flexibility can comprise four aspects. It . The company has a presence in over 30 countries through its affiliate airlines like EasyJet UK, EasyJet Switzerland, and EasyJet Europe. Zoom out. Copyright of EasyJet Plc SWOT and PESTLE Analysis is the property of Barakaat Consulting. 3. In essence, focus remains on pricing strategy and the expansion of its route network across Europe and even other parts of the globe. This companys airplanes fly to the less crowded airports of smaller European cities and prefer the secondary airports in the major cities. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. The company has 15000 employees as per early 2020 records. One of the major components that helps the company in delivering a unique customer experience includes its operating modern fleet of Airbus A320 family aircrafts, with EasyJet owning around 70% straightaway. In spite of the threats and risks associated with airline travel, this company should strive to accomplish its set objectives which will ensure that it thrives even amidst hostile environments (Ballesteros 2007). "EasyJet Company's Strategic Analysis and Marketing." Clearly understanding your project stakeholders can help you gain buy-in and execute your project more effectively. Impact of consumer uncertainty on Brexit, 1. Explains stakeholder groups are individuals who hold a particular interest in the business and are affected by its activity. easyJet is building a network of key cities, broadening their presence across Europe. the airline industry's inflation or deflation is a direct result of market conditions and is affected by all externalities. Explains how market forces and competitive advantage affect organizations, such as easy jet and air passenger duty tax. It is also listed in the London Stock Exchange. As of September 2019 EasyJet, operated over 1000 routes, has a fleet of more than 331 Airbus aircrafts, 96 million customers across 34 countries and 159 airports. This is especially so since the threat among the regional airlines is higher as compared to the local routes. Other strategic innovations which have made this airline to stand out have included ticketless travel and lower fares (Jones 2005 ). 4. A key aspect of planning for profitability is to sustain the core businesses of an airline. Furthermore, there is an increase in the challenges which are facing this sector. Some of the services and packages which are being offered by this airline are competitive. why do airlines go bankrupt?. Use these steps along with the stakeholder maps and templates to manage your stakeholders effectively and turn them into project champions! 2 Value Stream Mapping Purpose Provide optimum value to the customer through a complete value creation process with minimum waste in: - Design (concept to customer) - Build (order to delivery) - Sustain (in-use through life cycle to service) 3 Why Looking at the weaknesses, as compared to other airlines, EasyJet does not have sophisticated aircrafts. Focusing on improving the control and decision making across operations. The mission statement of the company is supported by a strong focus on these three objectives and encourages stakeholders to have future-oriented visions (Bessant & Tidd 2011). The airline is currently the second largest budget airline in Europe based on passenger count and seventh largest airline in the world. the company offers advice, guidance, information and support for managers and colleagues relating to the latest discrimination laws. Opines that jet2 must capitalise on customer trends by flying to more destinations within europe. It is worth mentioning that due to this increase in demand of air travel, major airlines opted to reinvent the wheel. Holistic Analysis Free EasyJet Essay Topic Generator. It is worth noting that the cost of implementing these strategies will have an impact on the operations of this airline. EasyJet Plc SWOT & PESTLE Analysis - SWOT & PESTLE.COM. And lastly, flexibility, this refers to the ability to change operations (Jones 2005 ).

Peter Magaddino Obituary, Sdsu Track And Field Recruiting Standards, Articles E