who are the stakeholders of easyjet

As of March 2011, EasyJet Holidays has provided holidays and city breaks to all of the airline's routes. The airline's loyalty programme is called Flight Club. These are stakeholders who are directly affected by a project, such as employees. Low-cost carrier ( Sull Kuemmerle and Cabral199920-38) In the year 2000 easyJet succeeded, Premium EasyJet the airline industry was founded in 1995 by Stelios Haji- Ioannou and from thence struggled to maintain their competitive position in the airline industry. A stakeholder is someone who holds and interest in the company. [22], EasyJet's aircraft cabins are configured in a single class, high density layout. This Case Study details the rapid growth of easyJet which started operations in November 1995 from Londons Luton airport. Marketing Easyjet Plc PESTEL analysis is a strategic tool to analyze the macro environment of the organization. Low-cost carrier, Pestle analysis of Easyjet Each of the types of stakeholders in a business are categorized in 3 ways: Internal or external. At the time of the announcement, it was stated that the first flight was scheduled to occur sometime during 2015. 1. Originally the company ran its operations absolutely on direct phone sales. These developments high leveled competitive market and the never-ending demand on faster transportation reduced the plane ticket prices. 2. easyJet Airlines: Small Lean and with Prices that Increase over Time (Oded Koenigsberg This was then followed by "[.] by easyJet", with "Europe by easyJet" and "business by easyJet" being the most widely used. Management Generally Accepted Accounting Principles. London Gatwick Airport In addition there are different levels of stakeholders: primary and secondary. [18] While studying various business models in the industry, Stelios took a significant interest in the American operator Southwest Airlines, which had successfully adopted the practice of price elasticity to be competitive with traditionally cheaper buses and attract customers that wouldn't normally have considered air travel. Debt [56][57], The Airline TV series created by LWT and filmed between 1999 and 2007 made EasyJet a household name in the United Kingdom. Premium gold coast shark attack video; giant schnauzer service dog for sale EasyJet passengers whose card details were stolen in a "highly sophisticated cyber-attack" say they have been left frustrated and in limbo by the airline's response. Easyjet PLC is a United Kingdom-based holding company engaged in providing flights and package holidays, principally in Europe. How does EasyJet contribute to the UK economy? It may have little or nothing to do with the products market price and depends on the products availability to satisfy his or her needs or requirements1 Easyjet is really focusing on this aspect because they are expanding and they are already flying to 129 destinations, Premium With the acquisition of GB Airways in 2007, easyJet inherited nine Airbus A320 and six Airbus A321 aircraft. Start a PESTEL analysis for the general business environment of EasyJet. Telephone [11][31][33][34], On 18 June 2013, the airline announced an intention to acquire subject to shareholder approval 35 Airbus A320 aircraft, for delivery between 2015 and 2017, and 100 Airbus A320neo aircraft for delivery between 2017 and 2022. Being competitive means the ability to withstand the market demand, ability . Explore the key stakeholders of EasyJet and map in terms of their power and interest. It covers the main destinations of Europe offering around 27 different countries and main cities in, Premium The vote confirmed a tentative order with the Toulouse plane maker, with Airbus announcing the firm order shortly afterward. A shareholder can be a stakeholder. In 2006, the airline did not always refund tickets in a timely fashion. Describe the product; you need to cover all the elements (core benefit actual product and augmented product) This ticket offers additional flexibility, including unlimited free date changes within a set period, free route changes, complimentary checked baggage (1x20kg), an increased carry-on baggage allowance, and a 7.50 on-board refreshment voucher. . [40], In April 2020, EasyJet became involved in a dispute with its owner and largest shareholder, Stelios Haji-Ioannou. (Jones 2007) In 1996 they replaced the leased aircraft by purchasing four second-hand aircraft. Executive Summary 1 "The board has concluded that it is in the best interests of all stakeholders to secure the long-term . Nowadays aviation is a big, Premium 1.Introduction Airline, MARKETING RESEARH PROJECT The organisation mainly expands through acquisitions 4. Easyjet Case Study. Passengers may purchase items on board from the "Eat Drink Shop" buy on board programme. Sort By: Satisfactory Essays. Thomas Reynaert, Managing Director, Airlines for Europe (A4E) March 3, 2023. Lets take a closer look at, Premium [59], In June 2007, EasyJet announced plans for the construction of its airliner, dubbed EcoJet. [82] In July 2017, EasyJet announced that it has applied for, and was subsequently granted by the Ministry of Transport, an Austrian Air Operator Certificate (AOC) and operating permit, thereby establishing EasyJet Europe. A Market Leader As Europes fourth largest airline car- rying more than 68 million passengers annually, easyJet has been highly suc- cessful in an increasingly competitive European travel market. Brand Accra, March 4, GNA - The KLM Group, Delta Air Lines, Corendon, easyJet and TUI are joining forces to take summary proceedings against the Dutch government in a bid to keep the Netherlands connected to the rest of the world via Schiphol Airport. Since 2012, all passengers are allocated numbered seats before boarding commences, as it was found that this does not slow down boarding times and could earn more revenue than Speedy Boarding. This company bases its competitive strategy in cost leadership approach (supply same service at lower cost) and is double the size of easyJet in terms of profit. This cookie is set by GDPR Cookie Consent plugin. [16] This came after the company had flown 650 'rescue flights', taking 45,000 people back home. [37], On 30 March 2020, EasyJet suspended all flights, grounded its entire fleet, and furloughed its crews due to travel restrictions imposed. 3.5 Process 9 [85], EasyJet serves 136 destinations (as of February 2019). Initially they started off with two leased aircraft that only flied from Luton to Edinburgh and Glasgow. [43], On 30 September 2021, Stelios Haji-Ioannou and his family lost control of the company, after failing to take up the rights issue and being diluted: their stake was just 15.27% as of 30 September 2021. Global warming, As mentioned before Europe has around three thousand short-haul airlines meaning that the competition of easyJet can be very wide. It covers the main destinations of Europe offering around 27 different countries and main cities in, Premium Lecture : Pricing and Costing From the annual report 2008 of Easyjet, it can be found that its total revenue is increasing for example- in 2008 Easyjet's total revenue was 2,362.8 million and in 2007 was 1,797.2 million but for recession it may reduce this year. [63] In October 2018, EasyJet stated that progress was being made on its electric ambitions and that the partnerships planned to test a nine-seater electric plane as early as 2019. Airline Also the condition of the world economy determines the nature of its marketing policies. Britain is isolated on geographical conditions across the sea with other countries in the European continents so the aircraft is the most convenient mode of transportation. Low-cost carrier Name: Doancan Yksel Organization, Stakeholders The business generated revenue per passenger of 58 compared with a cost per seat including fuel of 53. Customer service During 2017, 'Air Time' was introduced on some EasyJet Switzerland flights, which enables passengers to connect to watch a selection of films and read books through an on-board WiFi network; this service is provided by Rakuten. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". Southwest Airlines [42], On 17 August 2020, EasyJet confirmed in a statement they would be closing three bases in the UK. EasyJet is offering shareholders 31 new shares for every 47 already held, at a price of 410p. grand wailea pool menu; under armour ignite slides waterproof. [122][123], On 28 June 2007, the airline expanded its relationship with Hotelopia by launching EasyJetHolidays, which offers Travel Trust Association protected package holidays made up of EasyJet flights and Hotelopia accommodation products. School Number: 110131060 [101] As part of the agreement, the airline will have purchase rights on a further 100 A320neo aircraft. Global Politics A. Heywood. KLM 1. Porter Five Forces Analysis is a strategic management tool to analyze industry and understand underlying levers of profitability in a given industry. The first aircraft, an Airbus A320, was re-registered as OE-IVA. Starting from this awareness easyjet become one of Europes first low cost airlines by adopting : 3.5.3 Customer support service 10 1st Business: Nike 4 How does easyJet affect the environment? These are Flexi Fare, EasyJet Plus and a new frequent traveller loyalty programme called Flight Club. This method is incorporated into a strategy map that will form the basis for the development of a . A press release issued by KCC, and copied to the Ghana News Agency, in Accra, said the . 3.1.3 Discounts 4 Strategic management, EASYJET Low-cost carrier, As mentioned before Europe has around three thousand short-haul airlines meaning that the competition of easyJet can be very wide. Answer (1 of 4): A number of these stakeholders can be Identified. Economical impacts 6 [17], On 10 September 2021, the company claimed it had rejected a takeover bid from rival Wizz Air. Initially it used Boeing 737 aircraft exclusively, but in October 2002 it ordered 120 Airbus A319 aircraft, plus 120 options. The airline modernised the building and painted it orange. Low-cost carrier Once Haji-Ioannou saw the results, he changed his mind and an e-commerce website capable of offering real-time online booking went live in April 1998; this was the first such website for a low-cost carrier in Europe. Airline Introduction This is particularly shared among young travellers and several business travellers. It urged travellers to cut out the travel agent. This essay sample on Easy Jet Case Study provides all necessary basic info on this matter, including the most common "for and against" arguments. [80], On 27 August 2020, the airline was sued by a woman over discriminatory concerns. This service offers free allocated seating (including extra legroom), priority check-in, fast-track security, speedy boarding and extra cabin baggage. The owner of the business can be role models for the employees. [52] In November 2020, EasyJet announced that, due to the pandemic and the lockdowns in many countries, it would scale back its reduced flying schedule to no more than 20 percent of capacity. Its original advertising consisted of little more than the airline's telephone booking number painted in bright orange on the side of its aircraft. Powerful Essays. The international standard providing guidance on social responsibility, called ISO 26000, defines a stakeholder as an "individual or group that has an interest in any decision or activity of an organization." Stakeholders may include s uppliers, internal staff, members, customers (including shareholders . [9] It employs circa 13,000 people, based throughout Europe but mainly in the UK. [22] In October 2004, the FL Group, owner of the airlines Icelandair and Sterling, purchased an 8.4% stake in the airline. [103], On 20 November 2018 EasyJet ordered an additional 17 A320neo, taking their total neo order, including the A321neo, to 147. We have taken ideas from Boeing, Airbus and the engine manufacturers and put them together." Internal stakeholders are people who are on the inside of the business that already serve the organisation these include staff managers board members etc. Haji-Ioannou's reply was: "The Internet is for nerds, it will never make money for my business!" [25], In March 2013, EasyJet was promoted to the FTSE 100; during the same month, the company launched its 100th route from Gatwick Airport, offering flights directly from London to Moscow. [117], The airline had previously provided in-flight entertainment (IFE) in some aircraft, such as the ex-GB Airways fleet, using drop-down screens on some Airbus aircraft; by 2018, all use of IFE had been discontinued. A shareholder, though, is someone who has invested in a corporation. Thirdly with all the information we use them to answer 5 questions about the case-study in the text-book. but lacking of traditional service. [112], The airline's main fleet, comprising Airbus A319, A320/A320neo and A321neo aircraft, carry up to 156, 180/186 and 235 passengers respectively, depending on layout. 3.6 Physical evidence 11 The airline offers headphones for purchase, along with a travel pillow and eyeshades, subject to stock. EasyJet endeavours to respect the principles of the ILO . Additionally its total revenue per seat grew by 5.1&capacity measured in seat flown. Having objectives in a business is very important because it brings goals that the business needs to reach and also allows the company to be united. They influence the companys decisions as they are the main say of it. easyJet is a European airline that uses its cost advantage and favorable network positions in strong markets to deliver low fares and operational efficiency on point-to-point routes, while offering friendly service to customers. Premium but lacking of traditional service. Local community and pressure groups. DEVELOPMENT SUGGESTIONS The company offer a number of services from package holidays to car hires bookable via the easyjet.com website the 3rd most searched for airline on a global scale (Google Analytics). Stakeholders can affect or be affected by the organizations actions objectives and policies. EasyJet was reported to have secured a significant reduction on the list price of the aircraft as part of their original 2013 deal with Airbus. Our strategy has three pillars: tackling our carbon emissions; stimulating carbon innovation; and going beyond carbon.

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